Strategic Plan

HISTORY: In 1994, the Board of Directors drafted the first strategic plan for the association. It was updated in 1999 and most recently in 2004. The Vision and Mission statements were reaffirmed by the Board of Directors and then the broader leadership and their member constituents contributed to the task identification. The Council and Board prioritize these tasks within the limitations of the human and financial resources available to the association. The Board of Directors will continually review the progress on the plan and suggest adjustments as the environment might command.

NACADA Strategic Planning Document

VISION:

NACADA is the leader within the global education community for the theory, delivery, application and advancement of academic advising to enhance student learning and development.

MISSION:

Address the academic advising needs of higher education
Advance the body of knowledge of academic advising
Champion the educational role of academic advising to enhance student learning and development.
Affirm the role of academic advising in supporting institutional mission and vitality
Encourage the contributions of all members and promote the involvement of diverse populations

Strategies Associated with Mission Components

Mission 1 :

Address the academic advising needs of higher education

Strategies:

1-A
Identify, prioritize, and address critical issues facing academic advising. Through surveys and needs assessments, identify the issues facing academic advising in higher education and propose methods for addressing these issues – from recognition of advising as a critical component of student success to the recognition of advisors as critical to the educational/developmental process..

TASKS	RESPONSIBLE	TARGET	COMPLETED
1.5/1 Update Core Values statement and CAS Standards	Task Force	Dec 2004	Complete
2/1.5 Research future needs to advance field w/in higher ed	EO	June 2005
2/2 Cultivate “Next generation” of academic advising scholars —grad programs in higher ed. And members?	Research Committee	Fall 2005
2/2 Use Regional Conferences to identify key issues	Regions/Research Comm	2005

1-B
Collect information about the environments in which academic advising operates. Through surveys, focus groups or other means, determine how academic advising best operates in higher education and determine if success is determined by particular variables – delivery model by institutional type, intrusiveness, processes for specific populations, etc.

TASKS	RESPONSIBLE	TARGET	COMPLETED
2/1 Benchmark Advising	Research Cmtee/EO	Oct 2005
2/1 Promote definition of academic advising	EO	Oct 2005
2/2Encourage development of Journal & Newsletter articles regarding Higher Ed environment.	Journal Newsletter	Jan 2005	Complete
2/2.5 Focus Groups to collect current thinking	Regions	Nov 2004	Complete

1-C
Ensure effectiveness of NACADA organization. Activities or recommendations for ensuring the growth and vitality of the organization – from restructuring to operation &, policy development, to procedural changes..

TASKS	RESPONSIBLE	TARGET	COMPLETED
1/1 Develop recruitment & retention strategies/member plan	Membership Comttee/EO	Sept 2005
1.5/1 Create training for chairs in each division	Division Reps/EO	Oct 2004	Complete
1.5/1 Develop Members Only web section	EO	Dec 2005
1.5/1 Collect data & feedback on diversity issues in assn	Diversity Committee/EO	Apr 2005	Complete
1.5/2 Member satisfaction and needs surveys	EO	July 2004	Complete
2/1 Develop Admin Division Handbook	Admin Division	Oct 2005
2/1.5 Promote awareness of NACADA to targeted non-members as per Membership plan	EO/Membership	Sept 2005
2/1.5 Touch new members to show importance	EO/Membership	Sept 2004	Complete
2/2 Develop protocol for review of regions	Region Div Reps	Oct 2004	Complete
2/2 Initiate program to increase non-dues revenue	Finance Committee/EO	Jan 2006
2/2 Develop training on how to work with volunteers	EO	Oct 2005
2/2 Develop new tangible member packets	EO	Sept 2005
2/2 Consider multi-year and life memberships	EO/Membership Cmtee	July 2006
2/2 Develop Technology training pre-conf workshop	Tech Commission	Oct 2006
2/2 Support professional development for EO staff	EO	July 2004	Ongoing
2/2 Identify underserved advisor populations within Region and develop a plan to address their needs	Regions/Membership Cmte	Nov 2006
2/2 Consider volunteer recognition during natl conference	Council	Jan 2006
2/2 Encourage collaboration with other commissions, organizations, and populations with high need for tech info for advising	Tech Commission	Jan 2006
2/2 Revise Electronic Publication Awards	Awards/Tech Cmssn	Sept 2004	Complete
2.5/1 Send letters to Leadership members' campuses - acknowledgement and thank you	EO	Oct 2004 annually	Ongoing

1-D
Provide comprehensive professional development opportunities to the academic advising community. Identify, develop, and deliver professional development activities and resources to meet the needs of the academic advising community – including institutions, central administrators, full-time advisors, faculty advisors, and peer advisors.

TASKS	RESPONSIBLE	TARGET	COMPLETED
1.5/1 Update Video and add diversity issues, Tech, Assessment	Task Force	Sept 2006
1.5/1 Create non-credit web professional development ops.	EO	Oct 2005
1.5/1 Develop SWAT teams to assist institutions (consult)	Consultants Bureau/EO	Sept 2005	Complete
1.5/1.5 Reach out to faculty w/one day seminars	Faculty Commission	Jan 2006
1.5/1.5 Provide developmental advising educ to faculty	Faculty Commission	Jan 2006
1.5/2 Offer teleconferences, webcasts, etc (at a distance)	Comsns, Prof Devel, EO	June 2006
1.5/2 Review and recommend Prof Devel initiatives	Prof Devel Committee	Jan 2006
2/1 Develop attendance requirements for NACADA Certif	Prof Devel Committee	Sept 2005
2/1.5 Implement region and state list serves	EO	July 2004	Ongoing
2/1.5 Create career services website	Mem Career Serv Com/EO	July 2004
2/2 Create Member Career Services advice column	Member Career Serv Com	Sept 2004
2/2 Ensure Tech sessions at each regional	Tech Commission	Feb 2005
2/2 Develop canned topical programs for campuses	Consultants Bur/Prof Devel	Feb 2006
2/2 Encourage & facilitate development of drive-in activities	Regions, Commissions, EO	2005	Ongoing
2/2 Deliver advising sessions at academic discipline confs	Consultants Bur/Leaders	2005	Ongoing

Mission 2 :

Advance the body of knowledge of academic advising

Strategies:

2-A
Promote, support, and conduct research related to the enhancement of academic advising through further understanding of the student, the campus environment, advising processes, or other related areas.

TASKS	RESPONSIBLE	TARGET	COMPLETED
2/1.5 Encourage members to apply for student research awards & research grants	Regions/Awards/Res Com	Jan 2006	Ongoing
2/1.5 Develop a research registry (who & what)	Research Committee/EO	Jan 2005	Complete
2.5/1 Advance body of knowledge on academic advising	Research Committee	Jan 2006
2.5/1.5 Increase number of research grant proposals	Research Committee	Jan 2005	Ongoing
2/2.5 Promote research proposals that encourage cross institutional collaboration	Research Committee	Jan 2005
2/2 Encourage region members to apply for student research awards and research grants	Regions	Jan 2006

Mission 3 :

Champion the educational role of academic advising to enhance student learning and development in a diverse world.

Strategies:

3-A
Identify and develop strategies for fostering collaboration with various advising constituencies. Seek collaborative relationships with academic and student services related associations, discipline specific organizations, higher education associations, and accrediting agencies to promote the importance of academic advising.

TASKS	RESPONSIBLE	TARGET	COMPLETED
1.5/1.5 Identify higher education orgs in Region for collaboration	RegionsEO	June 2005	Ongoing
1.5/2 Develop Sponsorship Policy	Finance Committee	Jan 2006
1.5/2 Develop white paper for Chronicle	Task Force	Jan 2006
2/1 Encourage development of Journal articles to address collaboration of acad & studt affairs	Journal	Jan 2006
2/1.5 Develop relationship w/accrediting agencies (regional and curricular)	EO	Jan 2006
2/2 Develop Drive-in workshops	Regions/Prof Devel/Commissions	Sept 2004	Ongoing

3-B
Enhance NACADA’s global visibility and credibility as the resource for concerns and needs involving academic advising. Identify and educate other professionals in higher education that NACADA has valuable information to help institutions enhance student development, student success, and institutional success through the dissemination of credible and supported data.

TASKS	RESPONSIBLE	TARGET	COMPLETED
2/1 Explore Advisor Certification	Task Force	Jan 2006	Complete
2.5/1 Develop plan for regular contact with CAOs	E. O.	Jan 2006
2.5/1.5 Appt Task Force for Chronicle article	President/Task Force	Sept 2005
2.5/1.5 Link to NACADA web pages from Institutional pages	Regions/EO	Sept 2004	Ongoing
2/2 Collaborate w/ NASPA/aacrao	E. O. or Regions at region level	June 2005	Ongoing

Mission 4 :

Affirm the role of academic advising in supporting institutional mission and vitality.

Strategies:

4-A
Influence leaders and decision-makers in higher education to support quality academic advising. Impress upon institutional leaders that quality academic advising is important to institutional success.

TASKS	RESPONSIBLE	TARGET	COMPLETED
2/1 Develop annual white paper regarding relationship of advising to student retention and success for dist by members and institutions	Task Force Research Cmtee	Jan 2006
2/1 Nominate administrators for NACADA awards	Members	Dec 2004	Ongoing
2/1.5 Contact inst administrators to create connection to NACADA	E.O.	July 2006
2/1.5 Establish contact with non-member institution officials	Regions/EO	July 2005	Ongoing
2.5/1 Solicit research grant recipients to present and publish in Journ.	Journal	July 2004	Ongoing
2.5/2 Utilize award winners & Pacesetters to reach Admins	E. O.	July 2005

4-B
Influence public policy relating to academic advising. Provide information to policy makers that emphasizes the importance of effective academic advising. Develop statistical evidence that demonstrates the fiscal and human value of effective academic advising.

TASKS	RESPONSIBLE	TARGET	COMPLETED
1.5/1.5 Public policy workshop at regional conference	Regions/EO/Council	Sept 2005
1.5/1.5 Annual white paper development	Task Force	Dec 2005
2/2 Drive-in conference re: particular concern in higher ed.	Regions/PD/EO	Jan 2005	Ongoing

Mission 5 :

Promote the involvement of diverse populations in the Association

Strategies:

5-A
Assess member needs and talents. Identify representatives of diverse groups and plan for ensuring their successful involvement in association activities.

TASKS	RESPONSIBLE	TARGET	COMPLETED
1/1 Identify areas needing add'l minority representation	Diversity Committee	Oct 2004	Complete
1.5/1 Identify minority members to get involved in Assn	Diversity Committee	Oct 2004	Ongoing
1.5/1 Develop plan to foster talents and contributions of all, encourage involvement, promote diversity	Diversity Committee Council	Oct 2005
2/1 Contact HBCUs, HAC&U, HSIs	EO	Jan 2006
2/1.5 Establish Clearinghouse of minority members to assign	Diversity	Oct 2005
2/1.5 Meet diversity objectives for regions, inst types, gender and ethnicity in awards programs	Awards	Jan 2005	Ongoing
2/2 Review and recommend changes to Institutional and Allied Membership Categories	Membership Cmtee	Oct 2005
2/2 Tap into diverse membership of ESL/Intrnl for resources	EO	July 2005
2/2 Collaborate with people of color in presentations	Regions		Ongoing
2.5/2 Build bridges with tribal colleges	Regions		Ongoing

5-B
Create an environment that promotes maximum individual inclusion, involvement, and growth. Assure that roles and expectations are clear and that appropriate orientation or training is provided to ensure success.

TASKS	RESPONSIBLE	TARGET	COMPLETED
1/1.5 Develop leader orientation and training	Council/EO	Oct 2004	OngoingOngoing
1.5/1.5 Develop plan to encourage involvement w/ org	Council	Oct 2005
1.5/2 Provide online continuing ed	Prof Devel	Oct 2005
2/2 Develop program for advisor exchanges	EO	July 2006

5-C
Expand growth opportunities. Identify and promote opportunities for involvement by new members and leaders. Identify methods for reaching new populations with advising professional development opportunities.

TASKS	RESPONSIBLE	TARGET	COMPLETED
1/1 Plan to Encourage new membership	MembershipCmte/EO	Oct 2005
2/1.5 Availability of online continuing ed	Prof Devel	Oct 2005
2.5/1 Recruit CIG Division Regional Liaisons	CIG Division		Deleted by div.Deleted by div.
2.5/1.5 Increase State Drive-ins	Regions		OngoingOngoing
2/2 ID Native Am Insts & invite,encourage,support involvement	Regions		OngoingOngoing
2/2 Create Member Career Services web site and advice column	Member Career Services	July 2004
2/2 Offer guidance to states for drive-ins.	Regions/EO	Jan 2005	OngoingOngoing
2/2 A Plan to work with Allied & State Orgs to increase membership in NACADA	Regions/EO/Membership		OngoingOngoing
2/2 Develop plan to encourage involvement within org (fellows)	Council/Board	Oct 2005