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Program Development


Definition


The task of program development is defined as piecing together the content, agenda and selected formats, together with the purpose, goals, and objectives of the conference.

This is the most important aspect of the conference.  Essentially, the program is the nucleus of the conference, and in turn all other activities exist to support it.


Purpose


The purpose of a Regional Conference is to provide members and interested colleagues an opportunity for:
  • Networking
  • Discussion of advising issues
  • Professional development
  • Exchange of information and ideas specific to that region

Regional members usually attend because they are looking for answers to questions and solutions from fellow colleagues who have experienced and solved similar problems, as well as new ideas for improving the academic advising process.


Goals and Objectives

Begin with the end in mind! How do you want to leave the conference? Most members want to go away feeling like their needs have been met; that issues which are top priority to them were addressed at the conference.

So, setting the conference’s goals and objectives begins with understanding the regional members’ needs and interests and NACADA’s goals and objectives. The effects of recognizing the priority issues and true concerns of prospective attendees will lead to increased attendance and interest at present and future conferences.

There are several methods of determining the audience’s needs and interests, including:

  • Surveys
  • Previous conference evaluations
  • Previous conference session attendance
  • Attendance at national conference sessions on certain topics
  • Examining current regional-wide issues

Convert gathered information into goals and objectives for the Regional Conference. The establishment of these elements is a step in developing the outline of the program. They indicate what is expected from those involved and supply a basis for measurement and evaluation of what is achieved. Objectives may resemble those in the Program Development Worksheet in section II.

Diversity Charge:  The Regional Conferences are a great avenue for promoting the many types of diversity that our President has asked that we consider throughout the organization.  Please keep this in mind as you select committee members and proposal readers and also an appropriate balance of quality proposals for your programs.


Special Assistance and Non-discrimination
NACADA wishes to comply with not only the letter of the law, but the spirit of the Americans with Disabilities Act of 1990, which prohibits discrimination against any individual on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages or accommodations. For meeting planners, there are several steps to take:
  • On the registration form, include a method for participants to contact a conference chairperson with regards to accessibility and dietary needs.
  • Make sure all meeting facilities, any entertainment or other activities directly sponsored by the conference are accessible in every way.
  • Research area resources for professionals to help with visually or hearing impaired individuals.

 


Selecting a Theme
The determination of the theme of the conference will influence the content of the program and reflect the goals and objectives of the organization.

Items to consider when selecting a theme are:

  • Past themes
  • Current “hot topics” in academic advising
  • Ideas from past evaluations
  • Ideas from regional members

Selecting a theme focuses primarily on the concerns of the NACADA regional members. Remember to make sure the theme selected is broad, yet focused enough to spark the interests of those involved in advising.


Dates and Times

Dates and times of the conference should consider travel time for most participants to optimize the use of time (e.g. starting with evening session or at noon).

See Sample Program Schedule


Content and Format
The content (the subjects and topics) and format (type of sessions and their scheduling) of the Regional Conference program will make a great deal of difference in the overall effectiveness. Though the content is of ultimate importance, a proper format will help determine the ease at which information is presented and retained. It is the balancing of these two areas that forms the backbone or core of the program using the conference’s purpose, goals and objectives as guides to develop the agenda that best meets and achieves these elements. Use the Program Development Worksheet following this section.

Determining whether you use general sessions, workshops, paper presentations, roundtable discussion sessions, panels, poster sessions, or a combination of some or all of these session types, is influenced by several factors. Modifying models used in the past, making adjustments noted in the evaluation of previous meeting(s), and adjusting for location or dates, helps establish an overall format.

Models to consider are:

  • Invited general session speaker(s) plus a “Call for Presentations” for concurrent sessions
  • A complete program selected from submissions to the “Call for Presentations”

In addition, pre or post conference workshops provide timely and intensive skill building or awareness enhancing opportunities in conjunction with the travel already invested for the conference. They can also function as income enhancers.

No matter which model is selected, the presentations must represent a variety of formats in order to maintain the interest of the attendees. Along with balancing a variety of presentation formats, remember to consider:

  • Sequence of presentations
  • Optimal length and time block for each session
  • Breaks between sessions
  • Social and other informal networking opportunities
  • Layout of meeting space


Required Sessions at Regional Conferences:
  • Each year, there are standard sessions or events that need to be scheduled at the Regional Conferences.
  • This information should be provided to the Program Committee BEFORE they start planning their at-a-glance and as they determine the scheduling of the sessions.  
  • See:      http://www.nacada.ksu.edu/RConf/RequiredSessions.htm

 

Keynote Speaker Guidelines


Keynote Speakers

at NACADA Regional and NACADA Authorized State Drive-Ins

 

Determining the need

The inclusion of keynote speakers (either paid or unpaid) at Regional and State Drive-in conferences is optional but appropriate if:

The program schedule accommodates a session of this type without sacrificing other important sessions.

•  It is the best (or only?) way to present the material desired to the group.

•  The speaker has the expertise and skills to address the topic in an effective manner.

•  The speaker and topic may attract a larger or target audience .

•  The speaker has appropriate skills and experiences to address the topic desired.

Please note:

  1. A Regional Conference or State Drive-In Conference is not required to have a keynote speaker.
  2. Serious consideration should be given to utilizing campus administrators as keynoters.  This raises visibility and importance of advising with these administrators which garners greater tangible support for advising in the long run.

In any case, if qualified keynote speakers are utilized at Regional and State Drive-in Conferences, effective and timely communication between the program committee and the keynote speaker is necessary to ensure the speaker knows the desired focus of the session, the audience and important NACADA standards.

Responsibility for Selection

The Region Chair , in consultation with the Regional Steering Committee, will determine if a keynote speaker is beneficial to a regional conference program and will approve the selection of an appropriate keynote speaker. Decisions about inclusion and final selection of Keynote speakers should be made in cooperation with the Regional Conference Committee and Regional Steering Committee.

The following resources are available in the Regional Conference Chair Handbook FORMS section for committee use:

  1. Professional Services Agreement template
  2. Professional Services Agreement template in Word to customize.
    • Guidelines for invitation letter and communication
    • Contract
    • Expectations of Keynote Speakers
    • NACADA Overview

If a Keynote speaker is desired, follow this Keynote Speaker Selection Criteria

  1. Appropriate expertise (experience in higher education, advising programs on various levels). This person must understand and value the role of academic advising.
  2. Personal Characteristics:
    1. Experience and effective speaking abilities in addressing LARGE Groups
      Willingness to interact with the group in a friendly and appropriate manner.
    2. Willingness to participate in a follow up breakout session or other events as requested by the steering committee. 
  3. Speaker does not stand to profit from the presentation by promoting a particular product or service.

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NACADA Executive Office
Kansas State University
2323 Anderson Avenue, Suite 225
Manhattan, KS  66502-2912
Phone: (785) 532-5717   Fax: (785) 532-7732
e-mail: nacada@ksu.edu

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