Job Positions

Program Advisor/Marketing Coordinator

Categories: Pacific Region 9


International Study Program/Sociology Department


University of California - Berkeley

Date Posted:


Close Date:


Position Description

The Program Advisor/Marketing Coordinator serves as the primary provider of student services and related administrative tasks for visiting international students participating in the Berkeley International Study Program (BISP) in Sociology, currently numbering ~75 students each semester, and backup services to the other Program Advisor who primarily serves the BISP in Letters and Science visiting international students, currently numbering ~225 students each semester. This position also is the primary coordinator for marketing and digital communications for the BISP programs, supporting our ongoing recruitment efforts as the program is anticipated to grow.


Academic Advising: Advises visiting international students in BISP in Sociology and faculty on Concurrent Enrollment and departmental/school/college and university policies and procedures; reviews students' enrollment progress and advises students and faculty on requirements for Concurrent Enrollment agreements and visa status compliance; identifies students with enrollment problems and recommends interventions.

Advises visiting international students on a variety of matters related to their stay at UC Berkeley and study in our program. Provides advice and assistance to students on program requirements, course selection procedures, enrollment issues and suggestions, application procedures, communication with instructors, grades, independent studies, exceptions to agreements, MA papers, and personal matters on living and adjusting to a new country and educational system, and issues affecting their academic work.

Primary person answering emails, Facebook and other social media posts from current, former, and prospective students in BISP in Sociology. Communicates important information and keeps participants updated on deadlines and procedures.

Advise students who are participating in special curriculum plans and explain to them their curriculum options, and monitor their enrollments for compliance with set requirements. Promote and advise international coordinators abroad and prospective students about the specifics of these programs. Advise all visitors to the BISP website on appropriate programs and general information about BISP, referring them to Program Advisor for L&S and/or directors as needed.

Marketing, Recruitment and Admissions: Under advisement of the program directors, plans and implements outreach programs with specifically targeted institutions; advises prospective applicants on necessary academic preparation; appropriateness of program as it pertains to the prospective applicant's goals; utilizing in-depth knowledge of BISP/UC Berkeley Extension’s program requirements and application procedures.

Plans for and produces marketing materials in print and electronic form (i.e. brochures, program videos, Facebook and other posts, Instagram, webinars, BISP website, banners and giveaway items for recruitment events, etc.) for both BISP programs. Create new video and photographic content on various aspects of our program. Create a logo for branding our BISP program as needed.

Coordinate the BISP Student Ambassador program for BISP in Sociology. Recruit international students who are, or will be, alumni of our program to participate and promote student abroad opportunities in our program back in their home institutions.

As needed, travel abroad to meet with students who are interested in our unique study abroad opportunities, and advise on application procedures. Representing UC Berkeley and our program, meet with international coordinators to discuss our program and recruitment efforts. Coordinate logistics for existing and prospective partner visits to UC Berkeley, planning an agenda of meetings with key individuals on campus, class visits, student meetings, dinners, and tours.

Assist with the coordination and logistics for attendance at large-scale recruitment events such as NAFSA and EAIE.

Program Administration: Keep accurate and up-to-date information on our visiting students and the courses they take in excel and program database. Write participation letters for each student in BISP in Sociology, with unofficial grades earned.

Assist with some course enrollment special procedures, and other projects as needed to assist with enrollment processes for sociology courses.

Conduct various types of surveys, including evaluation of our program and prepare information collected for analysis by program directors. Provide statistical reports as needed for analysis by program management and annual reports

Maintain partner listings, information, and notes for both BISP programs in a new shared Salesforce database.

Events: Plans, designs, and provides orientations, workshops and events for students such as social gatherings, receptions, and meetings throughout the semester for the various program participants. In collaboration with the program directors, establish the best date for event, venue, catering, communication, agenda, setting up audio/visual equipment, and leading and participating in presentations as appropriate.

Participate in the Cultural Peer Mentor program, where Berkeley students volunteer to mentor new visiting international students and plan events and simple get-togethers to promote integration and learning among different cultures. Serve as backup to the Program Advisor for BISP in L&S. 

Department Assistance: Assist program directors with various ad hoc projects to improve the curricular program and opportunities for our visiting students, and with other program needs that come up. 

Professional Development: Read relevant materials and participate in trainings pertinent to study abroad programs, cultural adjustment, advising international students, and other topics related to the successful implementation of services in our program. Attend relevant student advising conferences and workshops on campus and other skill building activities.

Application Process

Applicants must attach the following documents to their online application: 1) resume and 2) cover letter. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements. Applicants are required to include contact information for at least three (3) professional references in the application. Apply here:

Institution Information

The University of California, Berkeley, is one of the world’s most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley’s culture of openness, freedom and acceptance—academic and artistic, political and cultural—make it a very special place for students, faculty and staff. Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at

Additional Information

$69,100 annually commensurate with experience.

Contact Information



Required Qualifications

• Experience advising students in an academic department or program on academic matters, courses, enrollment and issues affecting studies.
• Experience working with international students and basic knowledge in foreign study requirements and procedures.
• Working knowledge of advising and counseling techniques.
• Excellent interpersonal communication skills.
• Ability to work with diverse populations including multicultural competencies.
• Skills in service orientation, active listening, and critical thinking.
• Ability to use discretion and maintain all confidentiality.
• Knowledge of University-specific computer application programs and knowledge of University and departmental principles and procedures involved in risk assessment and evaluating risks as to
likelihood and consequences.
• Strong computer skills, and trouble-shooting.
• Knowledge and experience working with spreadsheets, database, and compiling statistical reports.
• Highly proficient in MS Office programs, WordPress, desktop publishing and videoconferencing software.
• Thorough knowledge of the fundamentals of writing, grammar, syntax, editorial style, and punctuation, including skill to write in a clear and lively style for creating online content.
• Experience using social media platforms to promote a program and/or events.
• Thorough knowledge of communication principles, media, and marketing techniques.
• Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with management directives.
• Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other stateof-
the-art web communication capabilities.
• Experience planning meetings, events, workshops and excellent presentation skills.
• Strong project management skills.
• Skills in judgment and decision-making, problem solving, identifying measures of system performance and the actions to improve performance.
• Demonstrated ability to identify and develop original ideas to solve problems.
• Ability to work effectively and efficiently, independently, and as a team member.
• Ability to multi-task, and high level of organizational skills and attention to detail.
• Ability to travel for one to two weeks abroad several times a year.
• Ability to work some evenings or on weekends as needed for student events and travel.

• Bachelors degree in related area and/or equivalent experience/training

Preferred Qualifications

  • Masters degree preferred in International Education, Higher Education, Student Affairs, Student Services, Counseling or related discipline.
  • Knowledge of University, Sociology Department, College of Letters and Science, and UC
  • Extension Concurrent Enrollment processes and procedures, rules and regulations.
  • Experience living, working, and/or studying in a foreign country.